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What do you get when you bring together MSPs/VARs, telecom dealers, AV dealers, end-user consultants and a group of vendors with exciting products in UC and collaboration, often from the cloud – CONVERSATION! Lots of conversation!

After 2.5 days of “conversation”, focus groups, peer panels, roundtables, and keynotes, the UC³ Summit concluded to a standing ovation! Vendors new to the summit format are already signing up for “the next UC³ Summit”! Early feedback from channel partner executives included:

• “[We] made several valuable connections with other partners as well as consultants”
• “I believe that UC³ is a milestone moment for me and my business”
• “UC³, it's not a conference, it's a conversation”

And from a first-time sponsor…

“We enjoyed the event and felt the 2 Focus Sessions we attended were the most valuable [part of the UC³ Summit]” – from a first-time sponsor

Who Attended?

• Channel Partner Executives responsible for their company’s strategic development and future growth, with a focus on SMB.
• Participating by invitation only, they represent the best in the channel.
• Reflecting the “converged” channel, they are MSPs, telecom dealers, and proAV dealers who are providing solutions that include UC, collaboration, and/or cloud delivery.
• Focusing on the “under 1000” market, they realize that technology tools are as important to small and medium organizations as they are to the enterprise.
• End-user Consultants tasked with developing a converged communication strategy for the under-1000 customers.
• Participating by invitation only, many are focused on specific verticals or applications
• Reflecting the confusion encountered by customers seeking to unravel the increasing complexities of converged technologies, consultants are making key recommendations to customers in the upper end of the SMB market.    
• Vendors with initiatives or products applicable to the SMB market and who are seeking to build relationships with successful channel partners.
• Participating through sponsorships, they represent industry thought leaders and exciting emerging organizations.
• Separating themselves from a host of competing companies, they offer best of breed solution elements and channel programs that recognize the changing needs of their partners.

   What's Next?

So what do we do now that UC³ Summit is over? We start working on the next one! Excitement was so high during the event that vendors, channel partner executives and consultants already started looking ahead and offered some excellent suggestions for the next UC³ Summit. One thing we all agreed on was that as the industry continues to change at such a rapid pace, an event like the UC³ Summit needs to continue evolving also.

Stay tuned for dates, location, and plans for the next UC³ Summit – coming in Fall 2012!